This year's winners

Advertiser of the year

  • The Red Devils

Agency of the year:

  • TBWA

Best brand/product launch

  • Push to add drama – TNT par Duval Guillaume Modem : Gold
  • Telenet Mobile ‐ Bel & SMS banner – Telenet Mobile par TBWA Brussels/Agency.com : Silver

Brand awareness & positioning

  • What if... – Deutsche Bank by mortierbrigade : Gold
  • Vroeger was alles beter - KBC Jongeren by TBWA Brussels : Silver
  • TwitterScrabble - Scrabble by Duval Guillaume Modem : Bronze

Business to business

  • The birth of the bpack – bpost Bpack by TBWA Brussels : Gold

Direct response or lead generation

  • Ketnet Moves – Ketnet by Boondoggle : Gold
  • The Challenges – The Red Devils by Boondoggle : Silver
  • A barrel for every Maes - Maes by TBWA Brussels : Silver

Innovation Award

  • Song on air -Absynthe Minded by mortierbrigade

Public service / non profit

  • The Texting & Driving Test – Responsible Young Drivers par Publicis : Gold
  • Mind Reader – FEBELFIN par Duval Guillaume Modem : Silver
  • The Midnight Switch – Stichting Tegen Kanker par Dallas Antwerp : Bronze

Ceremony of IAB Mixx Awards 2012