20 October

  Tour & Taxis, Brussels

The IAB MIXX AWARDS

The « Marketing and Interactive Excellence Awards » rewards the best digital campaigns of the year.
This means that every aspect of the campaign is important depending on the category: strategy, creativity, results, innovation engagement, etc… Only the best digital campaigns will receive an award.
Campaigns may be submitted in 14 different categories and will be judged by 4 different expert juries.

The 4 categories Jury’s

The 4 categories Jury’s

  1. THE DIGITAL CAMPAIGNS JURY
    President: Seb De Roover -Publicis Brussels Nicolas Magain - Havas
    Aline Guebels - PUB
    Régine Kwintner - Rossel
    Joris Van Aken - Samsung
    Gessica Celestri - Coca-Cola
    Brenda Liebens - IP
    Jurgen Noel - KBC
  2. THE CREATIVE DEVELOPMENT JURY
    President: Fédéric Martins - Head of Channel Evolution - ING Belgium
    Jo Delannoy - Google
    Gaetan Godart - Blue2Purple
    Jan Bikkembergs - Digital Craftsmen
  3. THE SOCIAL JURY
    President: Mathias Beke - Managing Director – Arena Media
    Ann Hoeree - Facebook
    Laurent Righetti - DDB Brussels
    Aude Bonaert - BNP Paribas Fortis
  4. THE DIGITAL DESIGN
    President: Caspar van Rhijn – Directeur Digitale Nieuwsmedia - Mediahuis
    Lionel Cordier - 1MD
    Sven Nijs - Cherry and Cake
    Rachel Young - IgnitionOne

CATEGORIES

The IAB MIXX Awards recognizes digital marketing excellence in different media campaigns.
You can submit your case in one or more of the 14 different categories available, according to the campaign objectives.
There will be four different expert juries rewarding the winners of the 14 categories as such:

Mixx
The Digital Campaigns Jury will reward
  • Best Digital B2C campaign
    Awards the best digital campaigns in the B2C sector (min 3 digital media to be used)
  • Best Digital B2B campaign
    Awards the best digital campaigns in the B2B sector (min 3 digital media to be used)
  • Best Digital Non-Profit campaign
    Awards the best digital campaigns in the Non-Profit sector (min 3 digital media to be used)
Mixx
The Creative development Jury will reward
  • Best Use of Bannering
    Awards the most creative, innovative and engaging banner creation (excluding adaptations of existing material from abroad)
  • Best Use of Gaming
    Awards the most creative, innovative and engaging game creation within a campaign (games created for an advertiser)
  • Best Use of Mobile
    Awards the most creative, innovative and engaging mobile or tablet experience (including second screen - excluding games)
  • Best Use of Video
    Awards the most creative, innovative and engaging video (as part of a campaign)
  • Best User Experience
    Awards the best experience a user can have over at least three screens (web-mobile-tablet)
Mixx
The Social Jury will reward
  • Best social media campaign
    Awards the most engaging social media campaign (as part of a campaign - short term)
  • Best Community Management
    Awards the best conversation management approach (by an advertiser using social media - long term)
  • Best Use of Social
    Awards the best use of social media as a platform
  • Best Content Marketing
    Awards the best use of content (written, video…)  across a minimum of three digital channels (website, social, native, ...)
Mixx
The Digital Design Jury will reward
  • Best Desktop Design
    Awards the most creative, innovative and engaging design of a desktop website
  • Best Mobile/Tablet design
    Awards the most creative, innovative and engaging design of a mobile/tablte website

IAB Mixx Awards

Rules

The IAB MIXX Awards crowns digital craftsmanship as well as digital cross media marketing excellence in Belgium.
You can submit your case in one or more of the 14 different categories available, according to the campaign objectives.
All cases must follow the rules mentioned below.

Read more

TABLE OR SEAT REGISTRATION

  • Your contact information

  • Invoicing adress (only if different from Step 1)

    I book

  • Payment

    • You will maybe have to use your DIGIPASS if your bank requires it!

Contact If you have any questions, you can contact:

CAROLINE TYBERGIN - SALES & MARKETING DIRECTOR
caroline@best.be - +32 2 349 35 62

JEREMY MUYLAERT - PROJECT MANAGER
 jeremy@iab-belgium.be -  +32 2 526 55 63

Timing
Welcome drink: 17.30
Ceremony: 19.00
Dinner: 20.00
Party: 22.30

AN EVENT BY