This year's winners
Advertiser of the year
Agency of the year:
Best brand/product launch
- Push to add drama – TNT par Duval Guillaume Modem : Gold
- Telenet Mobile ‐ Bel & SMS banner – Telenet Mobile par TBWA Brussels/Agency.com : Silver
Brand awareness & positioning
- What if... – Deutsche Bank by mortierbrigade : Gold
- Vroeger was alles beter - KBC Jongeren by TBWA Brussels : Silver
- TwitterScrabble - Scrabble by Duval Guillaume Modem : Bronze
Business to business
- The birth of the bpack – bpost Bpack by TBWA Brussels : Gold
Direct response or lead generation
- Ketnet Moves – Ketnet by Boondoggle : Gold
- The Challenges – The Red Devils by Boondoggle : Silver
- A barrel for every Maes - Maes by TBWA Brussels : Silver
Innovation Award
- Song on air -Absynthe Minded by mortierbrigade
Public service / non profit
- The Texting & Driving Test – Responsible Young Drivers par Publicis : Gold
- Mind Reader – FEBELFIN par Duval Guillaume Modem : Silver
- The Midnight Switch – Stichting Tegen Kanker par Dallas Antwerp : Bronze
Ceremony of IAB Mixx Awards 2012